building internet business and applications

Effective Solutions

Your web application can be built in an infinite number of ways; not all of them are equal.

Our focus is on building everything in a scaleable and maintainable fashion, such that if your business ever did achieve some form of success (however limited, or vast), you woudn't be held back by poor design. Here's how we define 'good design':

  • We build using heavily 'object-oriented' methodologies.
    • (For the non-technical amongst you, this basically means people can quickly build on our systems with only limited knowledge, treating components as 'black boxes').
  • We document our systems thoroughly.
  • We build using free and open-source technologies.
    • (This means you won't be limited by the licensing restrictions of proprietary software.)
  • We can limit the use of our own, proprietary code on request.
  • Avoid the cost and logistics of setting up and managing a dedicated, internal technology team.

Not only does this approach allow us to update and maintain your system quickly and easily, this effectively reduces your long-term dependency on us.

A strange move you might say?

Our business is built on trust, transparency and long-term results. We achieve success and repeat-custom by producing as effective a solution as possible for your needs, not just our own.